Knotel Brand Identity
The central idea behind the identity focuses on the notion of "adaptive intelligence" – something that Knotel itself strives for. The design language is "alive", constantly evolving and modulating for different audiences and environments. The colour palette is full of energy and movement, and custom typography shape-shifts to accommodate spaces and imagery.
While the design system is incredibly flexible, the geometric shapes and letterforms move and scale on a grid with discipline and intention. The design reflects how Knotel "transforms real estate from a static asset into an adaptable service, giving companies the freedom to flex".
