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Why is it important?
Some of the most powerful companies in the world are using both 2D & 3D environmental branding to drive brand recognition, customer loyalty, employee retention, and revenue. Branded Environments are quickly become organizations’ biggest assets.
Branded Environments are intentionally built environments that serve as the physical embodiment of a brand. They're often created for a specific purpose and audience in mind.
These multidisciplinary spaces utilize various creative and architectural elements to elevate the brand as a whole by choreographing the information and functionality of the space in hopes of cultivating an entertaining and authentic experience for the user.
Brand Investment
Successful companies see branding as an investment that leads to higher returns across the board. Some uses include
- Recognition
- Sales & Profit
- Attract Resources
- Employee Success
Improve User & Visitor Flow
Way-finding signs serve to educate and orient people before guiding them through their surroundings and enhancing their understanding of the new environment. These navigation solutions allow people to travel safely, securely, and efficiently.
Energize & Inspire
Creating a space that is inclusive and diversified while promoting content comprehension and accelerating discovery is one way to provide an experience within the built environment. Branded Environments have the ability to elicit participation and shape engagement through storytelling.